Masterclass - Training
. Coming soon .
MASTERING RETAIL DESIGN
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In this online course, I will teach architects, designers, marketing professionals, and any other curious individual the 5 pillars of retail desing and how to create concepts for retail spaces that are attractive,
have a strong brand identity and convert traffic in sales.
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​​Click the link below to know more, reserve your sport and discover the exciting world of retail design.
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. The first course will start in September . Limited spots .
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​The course be held online at 18.00 CET and will last a total of 6 weeks.
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The course will consist on 10 online sessions of 1.5h each.
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INDEX
WEEK 1​
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01. Meet your instructor.
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02. RD attention and sales.
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03. Design mindset.
WEEK 2​
04. The 5 pillars of RD. INTRO
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Objectives.
Retail and design principles.
10.3.1.
Flexibility and agility.
Strategy, operations and business.
WEEK 3
05. ​Architecture.
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Zoning and customer experience.
Layout.
Facades.
Ceiling.
Furniture.
MEP + construction.
WEEK 4
06. Narrative. Brand DNA
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Materialization.
VM & POSM.
Animation spaces, screens, visuals, communication.
Navigation.
WEEK 5
07. Visibility
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Focal points.
Novelties & exclusivities.
Glorification. Highlight.
White space.
Balance.
08. Omni Approach
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Micro moments.
Digital tools.
Endless isle..
WEEK 6
​09. Sustainability.
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Sustainability actions.
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10. Measuring success.
KPIS.
Conversion, VPT, YTD, payoff, profitability.